About IDs

interactive digital sales (ids) provides advertising solutions on some of the UK’s best-known TV channels and their related websites. Our portfolio consists of the following TV channels:

ids is the advertising sales house for Virgin Media Television, UKTV and Setanta Sports. ids is wholly owned by Virgin Media, the entertainment company  which comprises Virgin.net, Virgin Mobile, Virgin Media Television and UK cable. Virgin Media also owns a 50% share of UKTV, its joint venture with BBC Worldwide.

There are around ninety people within ids. Many joined as graduates, whilst others have come from a range of backgrounds including Channel 4, Vizeum, ITV, MPG, BSkyB, PHD, The Guardian, Emap, Abbott Mead Vickers BBDO and Universal McCann.

Teams within ids include Agency Sales, Commercial Development (serving advertisers), Business Development (serving new advertisers), Central Operations and Research & Insight. See Contact Us for details of the ids staff most relevant to you.

ids, together with Virgin Media Television, UKTV and Setanta Sports is working to make TV ever more engaging for viewers and advertisers alike. On a daily basis we ensure that they are at the forefront of everything we do.